If accepted by U.S. District Court Judge Sue Robinson in Delaware, the settlement will resolve allegations that PointRoll violated computer fraud and wiretap laws by placing cookies on the computers of Safari users.
The litigation dates to a 2012 report by Stanford law graduate and computer scientist Jonathan Mayer, who said the companies were circumventing Safari’s no-tracking settings. Doing so allowed the companies to serve ads to Web users, based on their activity across sites. None of the companies facing suit are accused of linking cookie-based data to users’ names or other personally identifiable information.
PointRoll agreed to pay the consumers’ attorneys $115,000, but isn’t paying anything to consumers, except for the four who were named in the complaint, who will receive $500 each. Those four consumers and their lawyers agreed to publicly praise PointRoll for its “new privacy practices and commitments.”
Read the story in MediaPost