The New York Times has an interesting story on the battle for public opinion between the sugar industry and its primary marketplace competitor, the corn syrup industry. Both industries have spent millions of dollars attempting to sway public opinion that their product is superior or more healthy or “natural” while fighting off links to obesity. Documents produced in a California lawsuit show how both sides have used public relations firms and scientific experts to attempt to gain market share. All the more interesting because high tariffs to protect the industry mean US shoppers pay up to three times more than the rest of the world pays for sugar.

Read more about the battle for America’s sweet tooth here in The New York Times.

And here at NBC News