The New York Times today has an interesting story on how General Mills is using “likes” in social media and coupon downloads as a way to insert and enforce arbitration clauses to limit lawsuits by consumers. The news story says that while General Mills is the first company to do utilize social media and coupon gateways to insert arbitration clauses, other food companies are sure to follow. Foof companies are increasing fearful of consumer lawsuits over labeling and advertising claims.

Story here